Marc Pàmpols Head of Technology and Digital

I lead the digital area of an automotive group with more than 190 workshops.

I have spent close to twenty years building web platforms, ecommerce and integrations. I started out writing code and today I lead the team digitising Rodi Motor Services and REDD Parts. That covers the website, the online shops and the processes of workshops and offices.

[email protected] LinkedIn GitHub Lleida, Catalonia

Where I am useful

  • Technical leadership and team

    I set the digital roadmap and agree each project's priority with the business. I lead a digital team of six people plus interns. The REDD Parts and OK24 teams and our external suppliers also sit with me.

  • Integrations and ERP

    I connect Business Central to websites, apps and third-party systems. I use REST and SOAP APIs, with queues, traceability and error handling.

  • Ecommerce and B2B platforms

    Online shops and trade portals with tens of thousands of parts. Real-time stock and ordering built around people who buy every day.

  • AI applied to real processes

    Document recognition, call transcription and catalogue extraction. AI where it saves measurable work, not as a demo.

  • Digitising internal processes

    Custom tools that replace paper, email threads and spreadsheets. Time tracking, supplier portals, call handling and document management.

Experience

- now

Head of Technology

Rodi Motor Services and REDD Parts, Lleida

An automotive group with more than 190 workshops and 2,200 people across Spain, Andorra and Portugal. I lead its digital area: cars, trucks, industrial, ecommerce and internal processes. The REDD Parts and OK24 teams also report to me.

  • Launched a new supplier platform. It started from an uncomfortable figure: around 2,500 hours a year went on invoice queries. Automating most of them frees close to 2,000 hours a year. The ERP stays the single source of truth, so accounts never drift apart.
  • Opened the trade portal to self-registration. In little over a year it grew from around 800 to more than 1,400 business customers. They download invoices, delivery notes and tax forms on their own, without calling head office.
  • Put AI to work identifying vehicles from their documents. It has read over 50,000 documents, with 99% accuracy on the chassis number. Each identification saves costs and the data goes straight into Business Central.
  • Drove the contact centre AI platform, which already works alongside agents during calls. It transcribes, summarises and classifies. It saves clicks and shortens training for new agents.
  • Automated employee enrolment in the training school. Each new hire went from two hours of admin to under ten minutes.
  • Designed the group's integration hub and API manager. Third parties connect to one standard, not a bespoke integration per supplier. With metrics and protection at the gateway, Black Friday runs without downtime.
  • Launched Rodi Fleet, the group's truck fleet management platform. Every wheel sends location, pressure and temperature, and an alert opens the assistance case on its own. It has an iOS and Android app, plus a web version. I led it end to end, with USEIT as development partner for the app.
  • Rolled out Express Checkin across every workshop. It has handled more than 3,000 arrivals, with multi-company and multi-language support. Customers confirm their details from their phone before they arrive.
  • Modernised the REDD Parts B2B platform. A faster, more stable architecture, an in-house back office and Bizum payments. And a fuller motorbike parts catalogue with better search.
  • Brought B2B development in-house from an external supplier. Within two months the team was resolving issues on its own. I also set up the IT internship programme.

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Technical director

ACTIUM Digital by SEMIC

SEMIC's digital division. Technical lead for the agency's web and ecommerce projects.

  • Led the development team and the architecture of large Drupal portals. Among them, the CSUC and Tecnocampus websites, with role-based access.
  • Started every project from analytics, SEO and performance. I reorganised content with the client before any code was written.
  • Standardised stack, environments and deployments so each project started sooner. And trained every client to run their own site.

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From developer to technical director of web and ecommerce

SEMIC

Fifteen years in the same company. I joined as a full-stack developer and ended up running the web and ecommerce area.

  • Led projects for public bodies and companies. Among them, the Spanish Ministry of Culture and the Consell General d'Andorra. Plus city councils such as Tarragona, Vic, Salou and Cambrils, and Argal, Payper and Kriskadecor.
  • Set up the company's ecommerce area, with more than ten B2B and B2C shops. Among them, the stores for Plusfresc, Málaga CF and FarmaInca.
  • Onboarded incoming developers and set how the team worked.

Side projects

- · StoryDevil, a serialised storytelling platform. It reached 2,800 registered users. I was co-founder and technical lead.

- · Directo al Artista, a music shop selling from artist to listener with no middlemen.

- · YoteConozco, a social network that grew to 85,000 users.

None of them became a business. Much of what I know about product, costs and expectations comes from there.

Get in touch

I am open to talking about projects and new opportunities. There are two usual ways of working with me.

  • In-house. Technical or digital leadership in companies that want to stop living on patches.
  • Per project. Advice on integrations, ecommerce or getting a technical team in order.

Write to me at [email protected]